rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Brand off on
    sub title: el branding del futuro
  name:
    name part: Stalman, Andy
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: ck^
    place:
      place term: Bogotá
    publisher: Paidós Empresa
    publisher: Planeta
    date issued: 2015
    copyright date: 2015
    edition: Tercera edición
    issuance: monographic
  language:
    language term: spa
  physical description:
    extent: 235 páginas ; 23 cm.
  table of contents: Las marcas en la era digital -- El branding de siempre, como nunca brandketing -- El producto se olvida, la experiencia no -- La necesidad de formar una "generación creativa" -- Big data y pequeños detalles -- Apple y PYMES -- Ser original
  note: Andy Stalman.
  subject:
    topic: Marcas de empresas
  subject:
    topic: Productos nuevos
  classification: 658.827 S782b
  identifier: 9788498754179
  record info:
    record content source: CO-BoSNA
    record creation date: 170809
    record change date: 20260706154205.0
    record identifier: 000093446
    language of cataloging:
      language term: spa