rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: La
    title: dirección en marketing
  name:
    name part: LAZO, Héctor
    role:
      role term: creator
  name:
    name part: CORBIN, Arnold
  name:
    name part: VICENS CARRIÓ, Jaime
    role:
      role term: traductor
  type of resource: text
  origin info:
    place:
      place term: sp^
    place:
      place term: Barcelona
    publisher: Francisco Casanovas
    date issued: 1976
    issuance: monographic
  language:
    language term: spa
  language:
    language term: eng
  physical description:
    extent: 3 volúmenes : ilustraciones, diagramas ; 21 cm.
  table of contents: v. 1. Fases preliminares. -- v. 2. La dirección en las funciones específicas de marketing. -- v. 3. Elementos de administración gerencial
  target audience: specialized
  note: Héctor Lazo, Arnold Corbin ; traducida por Jaime Vicens Carrió.
  note: Incluye apéndice
  note: Management in marketing
  note: Incluye bibliografías
  subject:
    geographic code: e-sp---
  subject:
    topic: MERCADEO
    genre: CASOS
  subject:
    topic: VENTAS
  subject:
    topic: ORGANIZACION
  related item:
    title info:
      title: Management in marketing
  identifier: 8470381369 (O.C.)
  record info:
    record content source: CO-BoSNA
    record creation date: 910830
    record change date: 20260706111506.0
    record identifier: 000013569
    language of cataloging:
      language term: spa