Cada día las personas están constantemente abordadas por miles de anuncios publicitarios que provienen de diferentes medios digitales, convirtiéndose en un gran reto para las empresas captar la atención de sus clientes.Esta investigación busca identificar aquellos elementos que generan gran compromi...
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https://revistas.sena.edu.co/index.php/RETO/article/view/1413 |
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