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      <title>El suelo como elemento ambiental :</title>
      <pubDate>Thu, 01 Jan 1998 18:23:18 -0500</pubDate>
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      <author>Ávila Orive, José Luis</author>
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      <title>Yo dirijo :</title>
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      <author>Llopis, Jaume</author>
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      <title>Las claves del mercado turístico :</title>
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      <title>Flas boys :</title>
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      <title>El inversor inteligente :</title>
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      <author>Graham, Benjamín</author>
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      <title>Fusiones y adquisiciones :</title>
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      <title>Fracaso de marcas :</title>
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      <title>Estrategias de inversión a contracorriente :</title>
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      <title>Los ricos vamos ganando :</title>
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      <title>Diseñando la propuesta de valor :</title>
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      <title>Glosario de marketing /</title>
      <pubDate>Sat, 01 Jan 1977 18:23:18 -0500</pubDate>
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      <author>Batzer, Erich</author>
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      <title>La remuneración de vendedores /</title>
      <pubDate>Tue, 01 Jan 1985 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/13932</link>
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      <author>Meret, Jean-François</author>
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      <title>Cómo organizar y dirigir un equipo de vendedores /</title>
      <pubDate>Sun, 01 Jan 1984 18:23:18 -0500</pubDate>
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      <author>Wilson, Mike</author>
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      <title>Gestión práctica de la distribución comercial /</title>
      <pubDate>Sun, 01 Jan 1989 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/13934</link>
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      <author>Lawrence, A.</author>
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      <title>Introducción a los problemas del Marketing /</title>
      <pubDate>Sat, 01 Jan 1977 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/13956</link>
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      <title>Fenómeno low cost :</title>
      <pubDate>Tue, 01 Jan 2008 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/14332</link>
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      <author>Valls, Josep-Francesc</author>
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      <title>La preparación racional de las decisiones comerciales /</title>
      <pubDate>Wed, 01 Jan 1975 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/14643</link>
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      <author>Simeray, Jean-Paul</author>
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      <dc:date>1975-07-20</dc:date>
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      <title>La motivación del equipo de ventas /</title>
      <pubDate>Sun, 01 Jan 1989 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/15165</link>
      <guid>http://iris.sena.edu.co/Record/15165</guid>
      <author>Lidstone, John</author>
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      <dc:date>1989-07-20</dc:date>
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      <title>La formacion y puesta al dia de vendedores /</title>
      <pubDate>Sun, 01 Jan 1984 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/15166</link>
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      <author>Lidstone, John</author>
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      <dc:date>1984</dc:date>
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      <title>Organización y formación.</title>
      <pubDate>Mon, 01 Jan 1968 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/15759</link>
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      <author>Riccardi, Riccardo</author>
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      <title>Guía del capital circulante.</title>
      <pubDate>Wed, 01 Jan 1986 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/16317</link>
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      <author>SMITH, Keith V</author>
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      <dc:date>1986</dc:date>
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      <title>La mejora continua :</title>
      <pubDate>Sat, 01 Jan 1994 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/17304</link>
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      <author>LYNCH, Richard L.</author>
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      <title>La nueva televisión digital en el universo multimedia /</title>
      <pubDate>Tue, 01 Jan 2008 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/1971</link>
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      <author>Urretavizcaya Hidalgo, Miguel</author>
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      <title>Teoría y aplicaciones del marketing /</title>
      <pubDate>Mon, 01 Jan 1973 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/20534</link>
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      <author>Cordoba Villar, José Luis</author>
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      <title>El factor humano en la empresa /</title>
      <pubDate>Sun, 01 Jan 1989 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/2101</link>
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      <author>Rodríguez Porras, José Ma.</author>
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      <title>El plan de marketing :</title>
      <link>http://iris.sena.edu.co/Record/22068</link>
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      <author>COHEN, William A.</author>
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      <title>Marketing de los servicios bancarios y financieros.</title>
      <link>http://iris.sena.edu.co/Record/22092</link>
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      <author>Andrew, Kenneth</author>
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      <title>El marketing-mix :</title>
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      <author>Chollet, Michel de</author>
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      <title>Conducta del consumidor y marketing. /</title>
      <pubDate>Tue, 01 Jan 1991 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22103</link>
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      <author>León, Jose Luis</author>
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      <title>Estrategia publicitaria.</title>
      <pubDate>Sat, 01 Jan 1972 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22553</link>
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      <author>BOGART, Leo</author>
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      <title>Cómo hacer publicidad.</title>
      <pubDate>Mon, 01 Jan 1973 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22559</link>
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      <author>Majocchi, Rita</author>
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      <title>La venta por teléfono /</title>
      <pubDate>Sun, 01 Jan 1978 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22626</link>
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      <title>Cómo negociar para mejorar resultados /</title>
      <pubDate>Sat, 01 Jan 1983 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22628</link>
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      <title>Cómo dirigir un negocio minorista /</title>
      <link>http://iris.sena.edu.co/Record/22633</link>
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      <author>Ortiz de Zárate, Álvaro</author>
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      <title>La planificación de ventas en la práctica.</title>
      <pubDate>Sun, 01 Jan 1967 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22636</link>
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      <author>GUTENBERG, Erich</author>
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      <title>Manual del vendedor profesional /</title>
      <pubDate>Sat, 01 Jan 1983 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22659</link>
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      <author>Ades, Leslie J.</author>
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      <title>Las diez claves de la eficacia del delegado comercial /</title>
      <pubDate>Sat, 01 Jan 1983 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22663</link>
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      <author>Moulinier, René</author>
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      <title>El funcionamiento eficaz de la oficina de ventas /</title>
      <pubDate>Sun, 01 Jan 1984 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22694</link>
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      <author>Forsyth, Patrick</author>
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      <title>Nunca vendas a un extraño /</title>
      <pubDate>Tue, 01 Jan 1991 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22735</link>
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      <author>Guardia Massó, Ramón</author>
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      <title>El Libro completo sobre el cierre en la venta /</title>
      <pubDate>Sat, 01 Jan 1983 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22737</link>
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      <author>Massimino, Sal T.</author>
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      <title>Relaciones Públicas :</title>
      <pubDate>Tue, 01 Jan 1974 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22781</link>
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      <author>Roggero,G.A</author>
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      <title>Programación, organización y control de la actividad comercial / :</title>
      <pubDate>Tue, 01 Jan 1974 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22813</link>
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      <author>Stellatelli, Antonio</author>
      <dc:format>Book</dc:format>
      <dc:date>1974-07-20</dc:date>
      <dc:creator>Stellatelli, Antonio</dc:creator>
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      <title>El sondeo, herramienta de márketing.</title>
      <pubDate>Fri, 01 Jan 1993 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22828</link>
      <guid>http://iris.sena.edu.co/Record/22828</guid>
      <author>Antoine, Jacques</author>
      <dc:format>Book</dc:format>
      <dc:date>1993-07-20</dc:date>
      <dc:creator>Antoine, Jacques</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>Manual de marketing internacional.</title>
      <pubDate>Wed, 01 Jan 1992 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22832</link>
      <guid>http://iris.sena.edu.co/Record/22832</guid>
      <author>STAPLETON, John</author>
      <dc:format>Book</dc:format>
      <dc:date>1992-07-20</dc:date>
      <dc:creator>STAPLETON, John</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Teoría y aplicaciones del marketing.</title>
      <pubDate>Mon, 01 Jan 1990 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22833</link>
      <guid>http://iris.sena.edu.co/Record/22833</guid>
      <author>CORDOBA VILLAR, José Luis</author>
      <dc:format>Book</dc:format>
      <dc:date>1990-07-20</dc:date>
      <dc:creator>CORDOBA VILLAR, José Luis</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>Investigación de mercados /</title>
      <pubDate>Wed, 01 Jan 1975 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22863</link>
      <guid>http://iris.sena.edu.co/Record/22863</guid>
      <author>Garcia Lahiguera, Fernando</author>
      <dc:format>Book</dc:format>
      <dc:date>1975-07-20</dc:date>
      <dc:creator>Garcia Lahiguera, Fernando</dc:creator>
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      <title>Cómo hacer investigación de mercados.</title>
      <pubDate>Mon, 01 Jan 1990 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22865</link>
      <guid>http://iris.sena.edu.co/Record/22865</guid>
      <author>HAGUE, Paul H.</author>
      <dc:format>Book</dc:format>
      <dc:date>1990</dc:date>
      <dc:creator>HAGUE, Paul H.</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Planificación de nuevos productos. /</title>
      <pubDate>Thu, 01 Jan 1976 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22866</link>
      <guid>http://iris.sena.edu.co/Record/22866</guid>
      <author>Chorafas, Dimitris N.</author>
      <dc:format>Book</dc:format>
      <dc:date>1976-07-20</dc:date>
      <dc:creator>Chorafas, Dimitris N.</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>La investigación motivacional en marketing y publicidad. /</title>
      <link>http://iris.sena.edu.co/Record/22867</link>
      <guid>http://iris.sena.edu.co/Record/22867</guid>
      <author>Soler Pujals, Pere</author>
      <dc:format>Book</dc:format>
      <dc:creator>Soler Pujals, Pere</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Biblioteca Deusto de dirección y organización.</title>
      <pubDate>Thu, 01 Jan 1976 18:23:18 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22892</link>
      <guid>http://iris.sena.edu.co/Record/22892</guid>
      <dc:format>Book</dc:format>
      <dc:date>1976-07-20</dc:date>
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