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    <title>Results for PUBLICIDAD INVESTIGACIONES</title>
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    <item>
      <title>Fundamentos de Marketing. /</title>
      <pubDate>Wed, 01 Jan 1992 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/10361</link>
      <guid>http://iris.sena.edu.co/Record/10361</guid>
      <author>Stanton, William J.</author>
      <dc:format>Book</dc:format>
      <dc:date>1992-07-21</dc:date>
      <dc:creator>Stanton, William J.</dc:creator>
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    <item>
      <title>Marketing internacional. /</title>
      <link>http://iris.sena.edu.co/Record/104887</link>
      <guid>http://iris.sena.edu.co/Record/104887</guid>
      <author>Cateora, Philip R.</author>
      <dc:format>Book</dc:format>
      <dc:creator>Cateora, Philip R.</dc:creator>
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    <item>
      <title>Somos estrategas :</title>
      <link>http://iris.sena.edu.co/Record/106307</link>
      <guid>http://iris.sena.edu.co/Record/106307</guid>
      <author>Enrique Jiménez, Ana María</author>
      <dc:format>Book</dc:format>
      <dc:creator>Enrique Jiménez, Ana María</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Marketing responsable /</title>
      <pubDate>Mon, 01 Jan 2018 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/106617</link>
      <guid>http://iris.sena.edu.co/Record/106617</guid>
      <author>Restrepo González, Ramiro</author>
      <dc:format>Book</dc:format>
      <dc:date>2018</dc:date>
      <dc:creator>Restrepo González, Ramiro</dc:creator>
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    <item>
      <title>Comercio y marketing internacional :</title>
      <pubDate>Fri, 01 Jan 1999 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/10734</link>
      <guid>http://iris.sena.edu.co/Record/10734</guid>
      <author>Arese, Héctor Félix</author>
      <dc:format>Book</dc:format>
      <dc:date>1999-07-21</dc:date>
      <dc:creator>Arese, Héctor Félix</dc:creator>
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    <item>
      <title>La planificación de cuentas :</title>
      <pubDate>Sun, 01 Jan 2017 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/107766</link>
      <guid>http://iris.sena.edu.co/Record/107766</guid>
      <author>Muñoz Sánchez, Omar</author>
      <dc:format>Book</dc:format>
      <dc:date>2026-07-21</dc:date>
      <dc:creator>Muñoz Sánchez, Omar</dc:creator>
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    <item>
      <title>Introducción al marketing /</title>
      <pubDate>Sat, 01 Jan 2000 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/13674</link>
      <guid>http://iris.sena.edu.co/Record/13674</guid>
      <dc:format>Book</dc:format>
      <dc:date>2026-07-21</dc:date>
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    <item>
      <title>La influencia en la confección industrial del mercado, la publicidad y las ventas /</title>
      <pubDate>Fri, 01 Jan 1999 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/13738</link>
      <guid>http://iris.sena.edu.co/Record/13738</guid>
      <dc:format>Book</dc:format>
      <dc:date>1999-07-21</dc:date>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Investigación de mercadeo, análisis y medida. /</title>
      <pubDate>Thu, 01 Jan 1976 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/15134</link>
      <guid>http://iris.sena.edu.co/Record/15134</guid>
      <author>Chisnall, Peter M.</author>
      <dc:format>Book</dc:format>
      <dc:date>1976-07-21</dc:date>
      <dc:creator>Chisnall, Peter M.</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Teoría y problemas de publicidad /</title>
      <pubDate>Tue, 01 Jan 1980 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/15332</link>
      <guid>http://iris.sena.edu.co/Record/15332</guid>
      <author>Holtje, Herbert F.</author>
      <dc:format>Book</dc:format>
      <dc:date>1980-07-21</dc:date>
      <dc:creator>Holtje, Herbert F.</dc:creator>
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    <item>
      <title>Estrategias exitosas de mercadeo /</title>
      <pubDate>Fri, 01 Jan 1988 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/15480</link>
      <guid>http://iris.sena.edu.co/Record/15480</guid>
      <author>Hardy, Len</author>
      <dc:format>Book</dc:format>
      <dc:date>1988-07-21</dc:date>
      <dc:creator>Hardy, Len</dc:creator>
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    <item>
      <title>Dirección de marketing /</title>
      <pubDate>Fri, 01 Jan 2016 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/15751</link>
      <guid>http://iris.sena.edu.co/Record/15751</guid>
      <author>Kotler, Philip</author>
      <dc:format>Book</dc:format>
      <dc:date>2016</dc:date>
      <dc:creator>Kotler, Philip</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Marketing internacional. /</title>
      <pubDate>Wed, 01 Jan 1997 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/16055</link>
      <guid>http://iris.sena.edu.co/Record/16055</guid>
      <author>Cateora, Philip R.</author>
      <dc:format>Book</dc:format>
      <dc:date>1997-07-21</dc:date>
      <dc:creator>Cateora, Philip R.</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Aplicaciones de investigación comercial /</title>
      <pubDate>Sat, 01 Jan 1994 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/16059</link>
      <guid>http://iris.sena.edu.co/Record/16059</guid>
      <author>Abascal Fernández, Elena</author>
      <dc:format>Book</dc:format>
      <dc:date>1994-07-21</dc:date>
      <dc:creator>Abascal Fernández, Elena</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Comercialización actual. /</title>
      <pubDate>Wed, 01 Jan 1997 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/16115</link>
      <guid>http://iris.sena.edu.co/Record/16115</guid>
      <author>JEFKINS, Frank</author>
      <dc:format>Book</dc:format>
      <dc:date>1997-07-21</dc:date>
      <dc:creator>JEFKINS, Frank</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Publicidad :</title>
      <pubDate>Mon, 01 Jan 1996 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/16160</link>
      <guid>http://iris.sena.edu.co/Record/16160</guid>
      <author>Wells, William</author>
      <dc:format>Book</dc:format>
      <dc:date>1996-07-21</dc:date>
      <dc:creator>Wells, William</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Mercadotecnia para hotelería y turismo /</title>
      <pubDate>Wed, 01 Jan 1997 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/16162</link>
      <guid>http://iris.sena.edu.co/Record/16162</guid>
      <author>Kotler, Philip</author>
      <dc:format>Book</dc:format>
      <dc:date>1997-07-21</dc:date>
      <dc:creator>Kotler, Philip</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Cómo realizar una auditoría de mercadotecnia. /</title>
      <pubDate>Sun, 01 Jan 1995 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/16170</link>
      <guid>http://iris.sena.edu.co/Record/16170</guid>
      <author>Woessner Aranda, Pedro</author>
      <dc:format>Book</dc:format>
      <dc:date>1995-07-21</dc:date>
      <dc:creator>Woessner Aranda, Pedro</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Marketing para no conocedores /</title>
      <pubDate>Wed, 01 Jan 1997 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/16288</link>
      <guid>http://iris.sena.edu.co/Record/16288</guid>
      <author>Peter, J. Paul</author>
      <dc:format>Book</dc:format>
      <dc:date>1997-07-21</dc:date>
      <dc:creator>Peter, J. Paul</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Técnicas de comercialización :</title>
      <pubDate>Sun, 01 Jan 1984 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/17413</link>
      <guid>http://iris.sena.edu.co/Record/17413</guid>
      <author>Lozano, Guillermo</author>
      <dc:format>Book</dc:format>
      <dc:date>1984-07-21</dc:date>
      <dc:creator>Lozano, Guillermo</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Actualización en marketing.</title>
      <pubDate>Sat, 01 Jan 1994 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/17708</link>
      <guid>http://iris.sena.edu.co/Record/17708</guid>
      <author>WILTON, Peter C.</author>
      <dc:format>Book</dc:format>
      <dc:date>1994-07-21</dc:date>
      <dc:creator>WILTON, Peter C.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Las relaciones entre las empresas y las agencias de publicidad.</title>
      <link>http://iris.sena.edu.co/Record/17949</link>
      <guid>http://iris.sena.edu.co/Record/17949</guid>
      <dc:format>Book</dc:format>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Manual de estrategias de mercadotecnia :</title>
      <pubDate>Sun, 01 Jan 1995 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/19615</link>
      <guid>http://iris.sena.edu.co/Record/19615</guid>
      <author>Hiam, Alexander</author>
      <dc:format>Book</dc:format>
      <dc:date>1995-07-21</dc:date>
      <dc:creator>Hiam, Alexander</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Capacitación en el área de Mercadeo :</title>
      <pubDate>Sat, 01 Jan 1994 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/19945</link>
      <guid>http://iris.sena.edu.co/Record/19945</guid>
      <dc:format>Book</dc:format>
      <dc:date>1994-07-21</dc:date>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Marketing farmaceutico :</title>
      <pubDate>Wed, 01 Jan 1997 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/20543</link>
      <guid>http://iris.sena.edu.co/Record/20543</guid>
      <author>Atmetlla Benavent, Emilio</author>
      <dc:format>Book</dc:format>
      <dc:date>1997-07-21</dc:date>
      <dc:creator>Atmetlla Benavent, Emilio</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Mercadotecnia programada :</title>
      <link>http://iris.sena.edu.co/Record/20917</link>
      <guid>http://iris.sena.edu.co/Record/20917</guid>
      <author>Mercado Hernández, Salvador</author>
      <dc:format>Book</dc:format>
      <dc:creator>Mercado Hernández, Salvador</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Branding emocional :</title>
      <pubDate>Thu, 01 Jan 2009 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/21200</link>
      <guid>http://iris.sena.edu.co/Record/21200</guid>
      <author>Gobé, Marc</author>
      <dc:format>Book</dc:format>
      <dc:date>2026-07-21</dc:date>
      <dc:creator>Gobé, Marc</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Otto Kleppner publicidad /</title>
      <pubDate>Fri, 01 Jan 1993 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/21969</link>
      <guid>http://iris.sena.edu.co/Record/21969</guid>
      <author>Russell, J. Thomas</author>
      <dc:format>Book</dc:format>
      <dc:date>1993-07-21</dc:date>
      <dc:creator>Russell, J. Thomas</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Curso de mercadotecnia.</title>
      <pubDate>Wed, 01 Jan 1986 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22075</link>
      <guid>http://iris.sena.edu.co/Record/22075</guid>
      <author>McDaniel, Carl. Jr.</author>
      <dc:format>Book</dc:format>
      <dc:date>1986-07-21</dc:date>
      <dc:creator>McDaniel, Carl. Jr.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Publicidad :</title>
      <pubDate>Fri, 01 Jan 1993 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22083</link>
      <guid>http://iris.sena.edu.co/Record/22083</guid>
      <author>Hart, Norman A.</author>
      <dc:format>Book</dc:format>
      <dc:date>1993-07-21</dc:date>
      <dc:creator>Hart, Norman A.</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Fundamentos de mercadotecnía /</title>
      <pubDate>Thu, 01 Jan 1998 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22168</link>
      <guid>http://iris.sena.edu.co/Record/22168</guid>
      <author>Kotler, Philip</author>
      <dc:format>Book</dc:format>
      <dc:date>1998-07-21</dc:date>
      <dc:creator>Kotler, Philip</dc:creator>
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    <item>
      <title>Investigación integral de mercados :</title>
      <pubDate>Sat, 01 Jan 1994 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22194</link>
      <guid>http://iris.sena.edu.co/Record/22194</guid>
      <author>Jany Castro, José Nicolás</author>
      <dc:format>Book</dc:format>
      <dc:date>1994-07-21</dc:date>
      <dc:creator>Jany Castro, José Nicolás</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Mitos del marketing que están matando a los negocios :</title>
      <pubDate>Sat, 01 Jan 1994 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22202</link>
      <guid>http://iris.sena.edu.co/Record/22202</guid>
      <author>Clancy, Kevin J.</author>
      <dc:format>Book</dc:format>
      <dc:date>1994-07-21</dc:date>
      <dc:creator>Clancy, Kevin J.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Publicidad.</title>
      <pubDate>Sat, 01 Jan 1972 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22551</link>
      <guid>http://iris.sena.edu.co/Record/22551</guid>
      <author>CRAWFORD, John W.</author>
      <dc:format>Book</dc:format>
      <dc:date>1972-07-21</dc:date>
      <dc:creator>CRAWFORD, John W.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>La publicidad a su alcance /</title>
      <pubDate>Tue, 01 Jan 1980 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22552</link>
      <guid>http://iris.sena.edu.co/Record/22552</guid>
      <author>Acosta Tobón, Alberto</author>
      <dc:format>Book</dc:format>
      <dc:date>1980-07-21</dc:date>
      <dc:creator>Acosta Tobón, Alberto</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Establecimiento y control del presupuesto de publicidad.</title>
      <pubDate>Sun, 01 Jan 1967 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22562</link>
      <guid>http://iris.sena.edu.co/Record/22562</guid>
      <author>CONTINI, Claude</author>
      <dc:format>Book</dc:format>
      <dc:date>1967-07-21</dc:date>
      <dc:creator>CONTINI, Claude</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>La nueva publicidad /</title>
      <pubDate>Tue, 01 Jan 1974 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22563</link>
      <guid>http://iris.sena.edu.co/Record/22563</guid>
      <author>Watts, Reginald</author>
      <dc:format>Book</dc:format>
      <dc:date>1974-07-21</dc:date>
      <dc:creator>Watts, Reginald</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Introducción a la teoría de la publicidad. /</title>
      <pubDate>Mon, 01 Jan 1979 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22564</link>
      <guid>http://iris.sena.edu.co/Record/22564</guid>
      <author>Sánchez Guzmán, José Ramón</author>
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      <dc:date>1979-07-21</dc:date>
      <dc:creator>Sánchez Guzmán, José Ramón</dc:creator>
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      <title>Psicología de la publicidad y de la venta /</title>
      <pubDate>Fri, 01 Jan 1982 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22597</link>
      <guid>http://iris.sena.edu.co/Record/22597</guid>
      <author>Durán Pich, Alfonso</author>
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      <dc:date>1982-07-21</dc:date>
      <dc:creator>Durán Pich, Alfonso</dc:creator>
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    <item>
      <title>Técnicas de ventas, práctica de las relaciones públicas :</title>
      <pubDate>Wed, 01 Jan 1975 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22710</link>
      <guid>http://iris.sena.edu.co/Record/22710</guid>
      <author>Nielander, William A</author>
      <dc:format>Book</dc:format>
      <dc:date>1975-07-21</dc:date>
      <dc:creator>Nielander, William A</dc:creator>
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    <item>
      <title>Estrategias de Harvard /</title>
      <pubDate>Thu, 01 Jan 1987 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22759</link>
      <guid>http://iris.sena.edu.co/Record/22759</guid>
      <dc:format>Book</dc:format>
      <dc:date>1987-07-21</dc:date>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Programación, organización y control de la actividad comercial / :</title>
      <pubDate>Tue, 01 Jan 1974 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22813</link>
      <guid>http://iris.sena.edu.co/Record/22813</guid>
      <author>Stellatelli, Antonio</author>
      <dc:format>Book</dc:format>
      <dc:date>1974-07-21</dc:date>
      <dc:creator>Stellatelli, Antonio</dc:creator>
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      <title>Marketing competitivo :</title>
      <pubDate>Tue, 01 Jan 1991 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22816</link>
      <guid>http://iris.sena.edu.co/Record/22816</guid>
      <author>O'shaughnessy, John</author>
      <dc:format>Book</dc:format>
      <dc:date>1991-07-21</dc:date>
      <dc:creator>O'shaughnessy, John</dc:creator>
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      <title>Teoría y aplicaciones del marketing.</title>
      <pubDate>Mon, 01 Jan 1990 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22833</link>
      <guid>http://iris.sena.edu.co/Record/22833</guid>
      <author>CORDOBA VILLAR, José Luis</author>
      <dc:format>Book</dc:format>
      <dc:date>1990-07-21</dc:date>
      <dc:creator>CORDOBA VILLAR, José Luis</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Investigación de mercados /</title>
      <pubDate>Fri, 01 Jan 1993 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22857</link>
      <guid>http://iris.sena.edu.co/Record/22857</guid>
      <author>Aaker, David A.</author>
      <dc:format>Book</dc:format>
      <dc:date>1993-07-21</dc:date>
      <dc:creator>Aaker, David A.</dc:creator>
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      <title>Fundamentos de mercadeo moderno /</title>
      <pubDate>Thu, 01 Jan 1976 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22858</link>
      <guid>http://iris.sena.edu.co/Record/22858</guid>
      <author>Cundiff, Edward W.</author>
      <dc:format>Book</dc:format>
      <dc:date>1976-07-21</dc:date>
      <dc:creator>Cundiff, Edward W.</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>La investigación motivacional en marketing y publicidad. /</title>
      <link>http://iris.sena.edu.co/Record/22867</link>
      <guid>http://iris.sena.edu.co/Record/22867</guid>
      <author>Soler Pujals, Pere</author>
      <dc:format>Book</dc:format>
      <dc:creator>Soler Pujals, Pere</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Marketing.</title>
      <pubDate>Fri, 01 Jan 1988 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22905</link>
      <guid>http://iris.sena.edu.co/Record/22905</guid>
      <author>STAPLETON, John</author>
      <dc:format>Book</dc:format>
      <dc:date>1988-07-21</dc:date>
      <dc:creator>STAPLETON, John</dc:creator>
      <slash:comments>0</slash:comments>
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      <title>Mercadotecnia.</title>
      <pubDate>Wed, 01 Jan 1986 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22930</link>
      <guid>http://iris.sena.edu.co/Record/22930</guid>
      <author>FISCHER DE LA VEGA, Laura</author>
      <dc:format>Book</dc:format>
      <dc:date>1986-07-21</dc:date>
      <dc:creator>FISCHER DE LA VEGA, Laura</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Teoría y problemas de mercadotecnia /</title>
      <pubDate>Fri, 01 Jan 1982 00:54:48 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22932</link>
      <guid>http://iris.sena.edu.co/Record/22932</guid>
      <author>Holtje, Herbert F.</author>
      <dc:format>Book</dc:format>
      <dc:date>1982-07-21</dc:date>
      <dc:creator>Holtje, Herbert F.</dc:creator>
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