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    <item>
      <title>Sistema de precios y asignación de recursos. /</title>
      <pubDate>Sun, 01 Jan 1978 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22960</link>
      <guid>http://iris.sena.edu.co/Record/22960</guid>
      <author>Leftwich, Richard H.</author>
      <dc:format>Book</dc:format>
      <dc:date>1978-07-31</dc:date>
      <dc:creator>Leftwich, Richard H.</dc:creator>
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    <item>
      <title>Manual del director de compras.</title>
      <pubDate>Wed, 01 Jan 1969 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22961</link>
      <guid>http://iris.sena.edu.co/Record/22961</guid>
      <author>Calimeri, Michele</author>
      <dc:format>Book</dc:format>
      <dc:date>1969-07-31</dc:date>
      <dc:creator>Calimeri, Michele</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Planeamiento de la producción y control de inventarios /</title>
      <pubDate>Fri, 01 Jan 1971 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22962</link>
      <guid>http://iris.sena.edu.co/Record/22962</guid>
      <author>Magee, John F.</author>
      <dc:format>Book</dc:format>
      <dc:date>1971-07-31</dc:date>
      <dc:creator>Magee, John F.</dc:creator>
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    <item>
      <title>Inglés básico /</title>
      <pubDate>Sat, 01 Jan 2011 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22963</link>
      <guid>http://iris.sena.edu.co/Record/22963</guid>
      <author>Ghio D., A.</author>
      <dc:format>Book</dc:format>
      <dc:date>2026-07-31</dc:date>
      <dc:creator>Ghio D., A.</dc:creator>
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    <item>
      <title>Mercadotecnia aplicada /</title>
      <pubDate>Mon, 01 Jan 1973 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22964</link>
      <guid>http://iris.sena.edu.co/Record/22964</guid>
      <author>Kotler, Philip</author>
      <dc:format>Book</dc:format>
      <dc:date>1973-07-31</dc:date>
      <dc:creator>Kotler, Philip</dc:creator>
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    <item>
      <title>Mercado y ética.</title>
      <pubDate>Tue, 01 Jan 1980 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22965</link>
      <guid>http://iris.sena.edu.co/Record/22965</guid>
      <author>DWORKIN, Gerald</author>
      <dc:format>Book</dc:format>
      <dc:date>1980-07-31</dc:date>
      <dc:creator>DWORKIN, Gerald</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Lanzamiento de productos. /</title>
      <pubDate>Sun, 01 Jan 1967 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22966</link>
      <guid>http://iris.sena.edu.co/Record/22966</guid>
      <author>Nepveu-Nivelle, F.</author>
      <dc:format>Book</dc:format>
      <dc:date>1967-07-31</dc:date>
      <dc:creator>Nepveu-Nivelle, F.</dc:creator>
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    <item>
      <title>Estrategia del producto. /</title>
      <pubDate>Mon, 01 Jan 1968 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22967</link>
      <guid>http://iris.sena.edu.co/Record/22967</guid>
      <author>Underwood Thompson, H.</author>
      <dc:format>Book</dc:format>
      <dc:date>1968-07-31</dc:date>
      <dc:creator>Underwood Thompson, H.</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>La comunicación en la mercadotecnia /</title>
      <pubDate>Sat, 01 Jan 1983 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22968</link>
      <guid>http://iris.sena.edu.co/Record/22968</guid>
      <author>Rowe, Kenneth L.</author>
      <dc:format>Book</dc:format>
      <dc:date>1983</dc:date>
      <dc:creator>Rowe, Kenneth L.</dc:creator>
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    <item>
      <title>Procter &amp; gamble :</title>
      <pubDate>Mon, 01 Jan 1990 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22969</link>
      <guid>http://iris.sena.edu.co/Record/22969</guid>
      <dc:format>Book</dc:format>
      <dc:date>1990-07-31</dc:date>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Manual de tecnología de la tapicería.</title>
      <link>http://iris.sena.edu.co/Record/2297</link>
      <guid>http://iris.sena.edu.co/Record/2297</guid>
      <dc:format>Book</dc:format>
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    <item>
      <title>Maximarketing :</title>
      <link>http://iris.sena.edu.co/Record/22970</link>
      <guid>http://iris.sena.edu.co/Record/22970</guid>
      <author>Rapp, Stan</author>
      <dc:format>Book</dc:format>
      <dc:creator>Rapp, Stan</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Manejo de las semillas y la propagación de diez especies forestales del bosque seco tropical /</title>
      <pubDate>Tue, 01 Jan 2008 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22971</link>
      <guid>http://iris.sena.edu.co/Record/22971</guid>
      <author>Gómez Restrepo, Martha Ligia</author>
      <dc:format>Book</dc:format>
      <dc:date>2026-07-31</dc:date>
      <dc:creator>Gómez Restrepo, Martha Ligia</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>El producto lucrativo :</title>
      <pubDate>Fri, 01 Jan 1971 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22972</link>
      <guid>http://iris.sena.edu.co/Record/22972</guid>
      <author>Talley, Walter J.</author>
      <dc:format>Book</dc:format>
      <dc:date>1971-07-31</dc:date>
      <dc:creator>Talley, Walter J.</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Técnicas para determinar precios :</title>
      <pubDate>Mon, 01 Jan 1979 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22973</link>
      <guid>http://iris.sena.edu.co/Record/22973</guid>
      <author>LERE, John C.</author>
      <dc:format>Book</dc:format>
      <dc:date>1979-07-31</dc:date>
      <dc:creator>LERE, John C.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Mercadotecnia directa integrada :</title>
      <pubDate>Mon, 01 Jan 1990 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22974</link>
      <guid>http://iris.sena.edu.co/Record/22974</guid>
      <author>Roman, Ernan</author>
      <dc:format>Book</dc:format>
      <dc:date>1990-07-31</dc:date>
      <dc:creator>Roman, Ernan</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Como obtener el máximo beneficio de las ferias y exposiciones.</title>
      <pubDate>Wed, 01 Jan 1992 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22975</link>
      <guid>http://iris.sena.edu.co/Record/22975</guid>
      <author>MILLER, Steve</author>
      <dc:format>Book</dc:format>
      <dc:date>1992-07-31</dc:date>
      <dc:creator>MILLER, Steve</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>McDonald´s :</title>
      <pubDate>Thu, 01 Jan 1987 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22976</link>
      <guid>http://iris.sena.edu.co/Record/22976</guid>
      <author>Love, John F.</author>
      <dc:format>Book</dc:format>
      <dc:date>1987-07-31</dc:date>
      <dc:creator>Love, John F.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Jugadas maestras /</title>
      <pubDate>Sun, 01 Jan 1989 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22977</link>
      <guid>http://iris.sena.edu.co/Record/22977</guid>
      <author>Brown, Paul B.</author>
      <dc:format>Book</dc:format>
      <dc:date>1989-07-31</dc:date>
      <dc:creator>Brown, Paul B.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Guía básica para la actividad de márketing /</title>
      <pubDate>Sun, 01 Jan 1984 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22978</link>
      <guid>http://iris.sena.edu.co/Record/22978</guid>
      <author>Ryan, William T.</author>
      <dc:format>Book</dc:format>
      <dc:date>1984-07-31</dc:date>
      <dc:creator>Ryan, William T.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Mercadotecnia industrial /</title>
      <pubDate>Fri, 01 Jan 1988 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22979</link>
      <guid>http://iris.sena.edu.co/Record/22979</guid>
      <author>Reyes Artigas, Juan Sergio</author>
      <dc:format>Book</dc:format>
      <dc:date>1988-07-31</dc:date>
      <dc:creator>Reyes Artigas, Juan Sergio</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>La madera :</title>
      <link>http://iris.sena.edu.co/Record/2298</link>
      <guid>http://iris.sena.edu.co/Record/2298</guid>
      <author>Johnston, David</author>
      <dc:format>Book</dc:format>
      <dc:creator>Johnston, David</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Tacticas de guerrilla aplicadas al mercadeo. /</title>
      <pubDate>Mon, 01 Jan 1990 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22980</link>
      <guid>http://iris.sena.edu.co/Record/22980</guid>
      <author>Levinson, Jay Conrad</author>
      <dc:format>Book</dc:format>
      <dc:date>1990-07-31</dc:date>
      <dc:creator>Levinson, Jay Conrad</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Protagonistas del Tolima siglo XX :</title>
      <pubDate>Sun, 01 Jan 1995 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22981</link>
      <guid>http://iris.sena.edu.co/Record/22981</guid>
      <dc:format>Book</dc:format>
      <dc:date>1995-07-31</dc:date>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Teoría de los precios.</title>
      <pubDate>Thu, 01 Jan 1981 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22982</link>
      <guid>http://iris.sena.edu.co/Record/22982</guid>
      <author>WATSON, Donald S.</author>
      <dc:format>Book</dc:format>
      <dc:date>1981-07-31</dc:date>
      <dc:creator>WATSON, Donald S.</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Calidad de servicio :</title>
      <pubDate>Tue, 01 Jan 1991 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22983</link>
      <guid>http://iris.sena.edu.co/Record/22983</guid>
      <author>Larrea Angulo, Pedro</author>
      <dc:format>Book</dc:format>
      <dc:date>1991-07-31</dc:date>
      <dc:creator>Larrea Angulo, Pedro</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Mercadotecnia :</title>
      <pubDate>Fri, 01 Jan 1982 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22984</link>
      <guid>http://iris.sena.edu.co/Record/22984</guid>
      <author>SCHEWE, Charles D.,</author>
      <dc:format>Book</dc:format>
      <dc:date>1982-07-31</dc:date>
      <dc:creator>SCHEWE, Charles D.,</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Introducción al pensamiento filosófico :</title>
      <pubDate>Thu, 01 Jan 1987 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22985</link>
      <guid>http://iris.sena.edu.co/Record/22985</guid>
      <author>González, Moises</author>
      <dc:format>Book</dc:format>
      <dc:date>1987-07-31</dc:date>
      <dc:creator>González, Moises</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>El espejismo del mercadeo :</title>
      <pubDate>Sun, 01 Jan 1989 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22986</link>
      <guid>http://iris.sena.edu.co/Record/22986</guid>
      <author>McIver, Colin</author>
      <dc:format>Book</dc:format>
      <dc:date>1989</dc:date>
      <dc:creator>McIver, Colin</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Casos de marketing /</title>
      <pubDate>Fri, 01 Jan 1982 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22988</link>
      <guid>http://iris.sena.edu.co/Record/22988</guid>
      <author>Poth, Ludwing G.</author>
      <dc:format>Book</dc:format>
      <dc:date>1982-07-31</dc:date>
      <dc:creator>Poth, Ludwing G.</dc:creator>
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    <item>
      <title>Logística empresarial :</title>
      <link>http://iris.sena.edu.co/Record/22989</link>
      <guid>http://iris.sena.edu.co/Record/22989</guid>
      <author>Ballou, Ronald H.</author>
      <dc:format>Book</dc:format>
      <dc:creator>Ballou, Ronald H.</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Acabado de las superficies de madera /</title>
      <link>http://iris.sena.edu.co/Record/2299</link>
      <guid>http://iris.sena.edu.co/Record/2299</guid>
      <author>Walker, Aidan</author>
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      <dc:creator>Walker, Aidan</dc:creator>
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    <item>
      <title>La nueva competencia :</title>
      <pubDate>Thu, 01 Jan 1987 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22990</link>
      <guid>http://iris.sena.edu.co/Record/22990</guid>
      <author>Kotler, Philip</author>
      <dc:format>Book</dc:format>
      <dc:date>1987-07-31</dc:date>
      <dc:creator>Kotler, Philip</dc:creator>
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    <item>
      <title>Cómo mercadear sus servicios :</title>
      <pubDate>Tue, 01 Jan 1991 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22991</link>
      <guid>http://iris.sena.edu.co/Record/22991</guid>
      <author>Putman, Anthony O.</author>
      <dc:format>Book</dc:format>
      <dc:date>1991-07-31</dc:date>
      <dc:creator>Putman, Anthony O.</dc:creator>
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    <item>
      <title>Estudios de mercados y promoción de ventas /</title>
      <pubDate>Sat, 01 Jan 1977 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22992</link>
      <guid>http://iris.sena.edu.co/Record/22992</guid>
      <author>Moisson, Marcel</author>
      <dc:format>Book</dc:format>
      <dc:date>1977-07-31</dc:date>
      <dc:creator>Moisson, Marcel</dc:creator>
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    <item>
      <title>El pensamiento económico y social de Fedegan 2008-2010 /</title>
      <pubDate>Fri, 01 Jan 2010 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22993</link>
      <guid>http://iris.sena.edu.co/Record/22993</guid>
      <author>Lafaurie Rivera, José Félix</author>
      <dc:format>Book</dc:format>
      <dc:date>2026-07-31</dc:date>
      <dc:creator>Lafaurie Rivera, José Félix</dc:creator>
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    <item>
      <title>Estrategias básicas de mercadotecnia :</title>
      <pubDate>Tue, 01 Jan 1991 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22994</link>
      <guid>http://iris.sena.edu.co/Record/22994</guid>
      <author>Frye, Robert W.</author>
      <dc:format>Book</dc:format>
      <dc:date>1991-07-31</dc:date>
      <dc:creator>Frye, Robert W.</dc:creator>
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    <item>
      <title>Manual de la pequeña empresa.</title>
      <pubDate>Sun, 01 Jan 1984 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22995</link>
      <guid>http://iris.sena.edu.co/Record/22995</guid>
      <author>VILLANUEVA, P.</author>
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      <dc:date>1984-07-31</dc:date>
      <dc:creator>VILLANUEVA, P.</dc:creator>
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    <item>
      <title>Mercadotecnia para las empresas medianas y pequeñas.</title>
      <pubDate>Fri, 01 Jan 1988 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22996</link>
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      <author>DORFF, Ralph L.</author>
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      <dc:date>1988-07-31</dc:date>
      <dc:creator>DORFF, Ralph L.</dc:creator>
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      <title>Comunicación para la construcción del capital social /</title>
      <pubDate>Tue, 01 Jan 2008 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22997</link>
      <guid>http://iris.sena.edu.co/Record/22997</guid>
      <dc:format>Book</dc:format>
      <dc:date>2026-07-31</dc:date>
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    <item>
      <title>Apuntes sobre mercadeo audiovisual /</title>
      <pubDate>Tue, 01 Jan 2008 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22998</link>
      <guid>http://iris.sena.edu.co/Record/22998</guid>
      <author>Medellín V., Fabio</author>
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      <dc:date>2026-07-31</dc:date>
      <dc:creator>Medellín V., Fabio</dc:creator>
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      <title>Análisis de los canales de distribución y organización comercial.</title>
      <pubDate>Mon, 01 Jan 1968 17:42:35 -0500</pubDate>
      <link>http://iris.sena.edu.co/Record/22999</link>
      <guid>http://iris.sena.edu.co/Record/22999</guid>
      <author>NEPVEU-NIVELLE, F.</author>
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      <dc:date>1968-07-31</dc:date>
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      <title>Técnicas de marketing político.</title>
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      <author>Malagón Castro, Dimas</author>
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      <title>Administración en mercadotecnia /</title>
      <pubDate>Fri, 01 Jan 1993 17:42:35 -0500</pubDate>
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      <author>Davis, Kenneth R.</author>
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      <title>La música del silencio /</title>
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