Sustainable Consumption: Proposal of a Multistage Model to Analyse Consumer Behaviour for Organic Foods.
Saved in:
| Title: | Sustainable Consumption: Proposal of a Multistage Model to Analyse Consumer Behaviour for Organic Foods. |
|---|---|
| Authors: | Torres‐Ruiz, Francisco José1, Vega‐Zamora, Manuela1 mvega@ujaen.es, Parras‐Rosa, Manuel1 |
| Source: | Business Strategy & the Environment (John Wiley & Sons, Inc). May2018, Vol. 27 Issue 4, p588-602. 15p. 1 Diagram, 12 Charts. |
| Subject Terms: | *Organic foods, *Sustainable development, Consumer behavior, Decision making, Olive oil industry |
| Abstract: | Abstract: Explanatory models of consumer behaviour can be used to steer decision‐making in the complex task of designing generic strategies to increase sustainable consumption. This paper proposes an operational model which assumes that the purchase of an organic food is a complex process that can be broken down into phases. It is applied to a concrete case – organic olive oil in the Spanish market – quantifying each phase to determine which ones should be acted on to increase demand. Results indicate that it is possible to adopt the model proposed, and that the problems hindering consumption are a lack of confidence in organic certification, not perceiving differences between organic and conventional foods, and the perception of barriers in their purchase. Given the context, marketing communications strategies have a key role to play. This model can be used to analyse the specific situation of each market and propose development strategies. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment [ABSTRACT FROM AUTHOR] |
| Copyright of Business Strategy & the Environment (John Wiley & Sons, Inc) is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | GreenFILE |
Be the first to leave a comment!
