It's a no-brainer.

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Bibliographic Details
Title:	It's a no-brainer.
Authors:	Tennenhouse, Erica
Source:	New Scientist; 7/15/2017, Vol. 235 Issue 3134, p32-35, 4p
Database:	Applied Science & Technology Source
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Description
ISSN:	02624079
DOI:	10.1016/S0262-4079(17)31375-1