Using clustering of rankings to explain brand preferences with personality and socio-demographic variables.
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| Title: | Using clustering of rankings to explain brand preferences with personality and socio-demographic variables. |
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| Authors: | Müllensiefen, Daniel1, Hennig, Christian2, c.hennig@ucl.ac.uk, Howells, Hedie1 |
| Source: | Journal of Applied Statistics; May2018, Vol. 45 Issue 6, p1009-1029, 21p, 1 Chart, 6 Graphs |
| Database: | Applied Science & Technology Source |
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