View in EDS HTML Full Text PDF Full Text

Using clustering of rankings to explain brand preferences with personality and socio-demographic variables.

Saved in:
Bibliographic Details
Title: Using clustering of rankings to explain brand preferences with personality and socio-demographic variables.
Authors: Müllensiefen, Daniel1, Hennig, Christian2, c.hennig@ucl.ac.uk, Howells, Hedie1
Source: Journal of Applied Statistics; May2018, Vol. 45 Issue 6, p1009-1029, 21p, 1 Chart, 6 Graphs
Database: Applied Science & Technology Source
Full text is not displayed to guests.
Description
ISSN:02664763
DOI:10.1080/02664763.2017.1339025