EXPLORING SOCIAL INFLUENCE ON HEDONIC BUYING OF DIGITAL GOODS - ONLINE GAMES' VIRTUAL ITEMS.
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| Title: | EXPLORING SOCIAL INFLUENCE ON HEDONIC BUYING OF DIGITAL GOODS - ONLINE GAMES' VIRTUAL ITEMS. |
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| Authors: | Jung-Kuei Hsieh1, hsiehjk@gm.ntpu.edu.tw, Ching-Yin Tseng1, jeantseng16@gmail.com |
| Source: | Journal of Electronic Commerce Research; May2018, Vol. 19 Issue 2, p164-185, 22p |
| Database: | Applied Science & Technology Source |
| ISSN: | 19389027 |
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