Theoretical Framework to Analyze Conflict between Marketing and Operations Strategy: A Product Life Cycle Perspective.
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| Title: | Theoretical Framework to Analyze Conflict between Marketing and Operations Strategy: A Product Life Cycle Perspective. |
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| Authors: | Kumar, Chitresh1, ckumar@jgu.edu.in, Ganguly, Anirban1, aganguly@jgu.edu.in |
| Source: | Proceedings of the International Conference on Industrial Engineering & Operations Management; 3/5/2019, p290-300, 11p |
| Database: | Applied Science & Technology Source |
| ISSN: | 21698767 |
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