APA (7th ed.) Citation

Kumar, C., & Ganguly, A. (2019). Theoretical Framework to Analyze Conflict between Marketing and Operations Strategy: A Product Life Cycle Perspective. Proceedings of the International Conference on Industrial Engineering & Operations Management, 290.

Chicago Style (17th ed.) Citation

Kumar, Chitresh, and Anirban Ganguly. "Theoretical Framework to Analyze Conflict Between Marketing and Operations Strategy: A Product Life Cycle Perspective." Proceedings of the International Conference on Industrial Engineering & Operations Management 2019: 290.

MLA (9th ed.) Citation

Kumar, Chitresh, and Anirban Ganguly. "Theoretical Framework to Analyze Conflict Between Marketing and Operations Strategy: A Product Life Cycle Perspective." Proceedings of the International Conference on Industrial Engineering & Operations Management, 2019, p. 290.