Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions.
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| Title: | Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions. |
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| Authors: | De Gauquier, Laurens1, laurens.de.gauquier@vub.be, Brengman, Malaika1,2, malaika.brengman@vub.be, Willems, Kim1,2, kim.willems@vub.be, Van Kerrebroeck, Helena1 |
| Source: | Virtual Reality; Sep2019, Vol. 23 Issue 3, p235-253, 19p |
| Database: | Applied Science & Technology Source |
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