Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments.
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| Title: | Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments. |
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| Authors: | Tianshu Sun1, tianshus@marshall.usc.edu, Huang, Nina (Ni)2, ni.huang@asu.edu, Viswanathan, Siva3, sviswana@rhsmith.umd.edu, Zheleva, Elena4, ezheleva@uic.edu |
| Source: | Proceedings of the International Conference on Information Systems (ICIS); 2019, p1-17, 17p |
| Database: | Applied Science & Technology Source |
| ISSN: | 30670896 |
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