Applying data mining on customer relationship management system to discover forgotten effects.
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| Title: | Applying data mining on customer relationship management system to discover forgotten effects. |
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| Authors: | Urrutia, Angélica1, Rojo, Fabiola1, Nicolas, Dra. Carolina2, cnicolas@santotomas.cl, Ahumada, Roberto1, Leon-Castro, Ernesto, Blanco-Mesa, Fabio, Alfaro-Garcia, Victor, Gil-Lafuente, Anna M., Merigo, Jose M. |
| Source: | Journal of Intelligent & Fuzzy Systems; 2021, Vol. 40 Issue 2, p1783-1794, 12p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 10641246 |
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| DOI: | 10.3233/JIFS-189185 |
