Electronic customer relationship management (E-CRM), customer experience and customer satisfaction: evidence from the banking industry.
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| Title: | Electronic customer relationship management (E-CRM), customer experience and customer satisfaction: evidence from the banking industry. |
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| Authors: | Kumar, Pushpender1, pkumar@kmc.du.ac.in, Mokha, Anupreet Kaur2, anupreetmokha.6@gmail.com, Pattnaik, Subash Chandra3, pattnaik.subash0106@gmail.com |
| Source: | Benchmarking: An International Journal; 2022, Vol. 29 Issue 2, p551-572, 22p |
| Database: | Applied Science & Technology Source |
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