Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing.
Saved in:
| Title: | Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing. |
|---|---|
| Authors: | Blomster, Miikka1, miikka.blomster@oamk.fi, Koivumäki, Timo2 |
| Source: | Information Systems & e-Business Management; Mar2022, Vol. 20 Issue 1, p123-169, 47p, 4 Diagrams, 3 Charts |
| Database: | Applied Science & Technology Source |
|
Full text is not displayed to guests.
Login for full access.
|
|
| ISSN: | 16179846 |
|---|---|
| DOI: | 10.1007/s10257-021-00547-y |
