Fixing fake news: Understanding and managing the marketer-consumer information echosystem.
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| Title: | Fixing fake news: Understanding and managing the marketer-consumer information echosystem. |
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| Authors: | Berthon, Pierre1, pberthon@bentley.edu, Chohan, Raeesah2, raeesah.chohan@uct.ac.za, Pehlivan, Ekin1,3, ekin.pehlivan@csuci.edu, Rabinovich, Tamara1, trabinovich@bentley.edu |
| Source: | Business Horizons; Nov2022, Vol. 65 Issue 6, p729-738, 10p |
| Database: | Applied Science & Technology Source |
| ISSN: | 00076813 |
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| DOI: | 10.1016/j.bushor.2022.07.006 |
