View in EDS

The virtuous brand: The perils and promises of brand virtue signaling.

Saved in:
Bibliographic Details
Title: The virtuous brand: The perils and promises of brand virtue signaling.
Authors: Berthon, Pierre R.1, pberthon@bentley.edu, Lord Ferguson, Sarah T.2, stl10@sfu.ca, Pitt, Leyland F.1,2, lpitt@sfu.ca, Wang, Emma3, wangj66@southernct.edu
Source: Business Horizons; Jan2023, Vol. 66 Issue 1, p27-36, 10p
Database: Applied Science & Technology Source
Be the first to leave a comment!
You must be logged in first