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Analysis of OTT Users' Watching Behavior for Identifying a Profitable Niche: Latent Class Regression Approach.

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Bibliographic Details
Title:	Analysis of OTT Users' Watching Behavior for Identifying a Profitable Niche: Latent Class Regression Approach.
Authors:	Shim, Dongnyok¹, Lee, Changjun², Oh, Inha¹, inhaoh@konkuk.ac.kr
Source:	Journal of Theoretical & Applied Electronic Commerce Research; Dec2022, Vol. 17 Issue 4, p1564-1580, 17p
Database:	Applied Science & Technology Source
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Description
ISSN:	07181876
DOI:	10.3390/jtaer17040079