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Analysis of OTT Users' Watching Behavior for Identifying a Profitable Niche: Latent Class Regression Approach.

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Title: Analysis of OTT Users' Watching Behavior for Identifying a Profitable Niche: Latent Class Regression Approach.
Authors: Shim, Dongnyok1, Lee, Changjun2, Oh, Inha1, inhaoh@konkuk.ac.kr
Source: Journal of Theoretical & Applied Electronic Commerce Research; Dec2022, Vol. 17 Issue 4, p1564-1580, 17p
Database: Applied Science & Technology Source
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        Value: 10.3390/jtaer17040079
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 1564
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      – TitleFull: Analysis of OTT Users' Watching Behavior for Identifying a Profitable Niche: Latent Class Regression Approach.
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            NameFull: Shim, Dongnyok
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            NameFull: Lee, Changjun
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              Text: Dec2022
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              Y: 2022
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