Monetization of digital newspapers: Experimentation with brand extension and buying influence.
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| Title: | Monetization of digital newspapers: Experimentation with brand extension and buying influence. |
|---|---|
| Authors: | Sangil, Luis1, luis.sangil@gmail.com, Campos-Freire, Francisco2, francisco.campos@usc.es, Pérez-Latre, Francisco J.1, perezlatre@unav.es |
| Source: | Profesional de la Información; 2023, Vol. 32 Issue 1, p1-15, 15p |
| Database: | Applied Science & Technology Source |
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