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Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process.

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Bibliographic Details
Title:	Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process.
Authors:	Hung, Chih-Lung^1,2, Wu, Jen-Her³, Chen, Pei-Yu⁴, Xu, Xiaoyu⁵, Hsu, Wan-Ling⁶, Lin, Li-Min⁷, Hsieh, Ming-Che^1,8, hmz@nttu.edu.tw
Source:	Information Processing & Management; Jul2023, Vol. 60 Issue 4, pN.PAG-N.PAG, 1p
Database:	Applied Science & Technology Source

Description
ISSN:	03064573
DOI:	10.1016/j.ipm.2023.103379