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Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process.

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Title: Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process.
Authors: Hung, Chih-Lung1,2, Wu, Jen-Her3, Chen, Pei-Yu4, Xu, Xiaoyu5, Hsu, Wan-Ling6, Lin, Li-Min7, Hsieh, Ming-Che1,8, hmz@nttu.edu.tw
Source: Information Processing & Management; Jul2023, Vol. 60 Issue 4, pN.PAG-N.PAG, 1p
Database: Applied Science & Technology Source
FullText Text:
  Availability: 0
Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 164180774
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process.
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        Value: 10.1016/j.ipm.2023.103379
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        Text: English
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      – TitleFull: Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process.
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              Text: Jul2023
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              Y: 2023
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