The Return of the King: The Importance of Killer Content in a Competitive OTT Market.
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| Title: | The Return of the King: The Importance of Killer Content in a Competitive OTT Market. |
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| Authors: | Kim, Jongwha1, jongwhakim@uga.edu, Lee, Changjun2, changjunlee@hanyang.ac.kr |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Jun2023, Vol. 18 Issue 2, p976-994, 19p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer18020050 |
