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The Return of the King: The Importance of Killer Content in a Competitive OTT Market.

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Title: The Return of the King: The Importance of Killer Content in a Competitive OTT Market.
Authors: Kim, Jongwha1, jongwhakim@uga.edu, Lee, Changjun2, changjunlee@hanyang.ac.kr
Source: Journal of Theoretical & Applied Electronic Commerce Research; Jun2023, Vol. 18 Issue 2, p976-994, 19p
Database: Applied Science & Technology Source
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        Value: 10.3390/jtaer18020050
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 976
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      – TitleFull: The Return of the King: The Importance of Killer Content in a Competitive OTT Market.
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              Text: Jun2023
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              Y: 2023
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