Corporate social responsibility and millennial consumer loyalty: exploring their relationship regarding healthy eating in the fast food sector.
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| Title: | Corporate social responsibility and millennial consumer loyalty: exploring their relationship regarding healthy eating in the fast food sector. |
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| Authors: | Martínez-Sala, Alba-María1, albamaria.martinez@ua.es, Monserrat-Gauchi, Juan1, mc.quiles@ua.es, Quiles-Soler, Carmen1, juan.monserrat@ua.es |
| Source: | Profesional de la Información; 2023, Vol. 32 Issue 6, p1-19, 19p |
| Database: | Applied Science & Technology Source |
| ISSN: | 13866710 |
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| DOI: | 10.3145/epi.2023.nov.13 |