Corporate social responsibility and millennial consumer loyalty: exploring their relationship regarding healthy eating in the fast food sector.

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Bibliographic Details
Title: Corporate social responsibility and millennial consumer loyalty: exploring their relationship regarding healthy eating in the fast food sector.
Authors: Martínez-Sala, Alba-María1, albamaria.martinez@ua.es, Monserrat-Gauchi, Juan1, mc.quiles@ua.es, Quiles-Soler, Carmen1, juan.monserrat@ua.es
Source: Profesional de la Información; 2023, Vol. 32 Issue 6, p1-19, 19p
Database: Applied Science & Technology Source
Description
ISSN:13866710
DOI:10.3145/epi.2023.nov.13