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Corporate social responsibility and millennial consumer loyalty: exploring their relationship regarding healthy eating in the fast food sector.

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Title: Corporate social responsibility and millennial consumer loyalty: exploring their relationship regarding healthy eating in the fast food sector.
Authors: Martínez-Sala, Alba-María1, albamaria.martinez@ua.es, Monserrat-Gauchi, Juan1, mc.quiles@ua.es, Quiles-Soler, Carmen1, juan.monserrat@ua.es
Source: Profesional de la Información; 2023, Vol. 32 Issue 6, p1-19, 19p
Database: Applied Science & Technology Source
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      – Type: doi
        Value: 10.3145/epi.2023.nov.13
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      – Code: eng
        Text: English
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      – TitleFull: Corporate social responsibility and millennial consumer loyalty: exploring their relationship regarding healthy eating in the fast food sector.
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              Text: 2023
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              Value: 32
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