View in EDS HTML Full Text PDF Full Text

WEBSITE LOCALIZATION STRATEGIES TO PROMOTE GLOBAL E-COMMERCE: THE MODERATING ROLE OF INDIVIDUALISM AND COLLECTIVISM.

Saved in:
Bibliographic Details
Title: WEBSITE LOCALIZATION STRATEGIES TO PROMOTE GLOBAL E-COMMERCE: THE MODERATING ROLE OF INDIVIDUALISM AND COLLECTIVISM.
Authors: Wu, Tailai1, wutailai@hust.edu.cn, Peng, Chih-Hung2, ischpeng@ntu.edu.tw, Sia, Choon Ling3, iscl@cityu.edu.hk, Lu, Yaobin4, luyb@hust.edu.cn
Source: MIS Quarterly; Mar2024, Vol. 48 Issue 1, p31-66, 36p
Database: Applied Science & Technology Source
Full text is not displayed to guests.
Description
ISSN:02767783
DOI:10.25300/MISQ/2022/15542