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WEBSITE LOCALIZATION STRATEGIES TO PROMOTE GLOBAL E-COMMERCE: THE MODERATING ROLE OF INDIVIDUALISM AND COLLECTIVISM.

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Title: WEBSITE LOCALIZATION STRATEGIES TO PROMOTE GLOBAL E-COMMERCE: THE MODERATING ROLE OF INDIVIDUALISM AND COLLECTIVISM.
Authors: Wu, Tailai1, wutailai@hust.edu.cn, Peng, Chih-Hung2, ischpeng@ntu.edu.tw, Sia, Choon Ling3, iscl@cityu.edu.hk, Lu, Yaobin4, luyb@hust.edu.cn
Source: MIS Quarterly; Mar2024, Vol. 48 Issue 1, p31-66, 36p
Database: Applied Science & Technology Source
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  Data: WEBSITE LOCALIZATION STRATEGIES TO PROMOTE GLOBAL E-COMMERCE: THE MODERATING ROLE OF INDIVIDUALISM AND COLLECTIVISM.
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  Data: <searchLink fieldCode="AU" term="%22Wu%2C+Tailai%22">Wu, Tailai</searchLink><relatesTo>1</relatesTo>, <i>wutailai@hust.edu.cn</i><br /><searchLink fieldCode="AU" term="%22Peng%2C+Chih-Hung%22">Peng, Chih-Hung</searchLink><relatesTo>2</relatesTo>, <i>ischpeng@ntu.edu.tw</i><br /><searchLink fieldCode="AU" term="%22Sia%2C+Choon+Ling%22">Sia, Choon Ling</searchLink><relatesTo>3</relatesTo>, <i>iscl@cityu.edu.hk</i><br /><searchLink fieldCode="AU" term="%22Lu%2C+Yaobin%22">Lu, Yaobin</searchLink><relatesTo>4</relatesTo>, <i>luyb@hust.edu.cn</i>
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  Data: <searchLink fieldCode="JN" term="%22MIS+Quarterly%22">MIS Quarterly</searchLink>; Mar2024, Vol. 48 Issue 1, p31-66, 36p
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      – Type: doi
        Value: 10.25300/MISQ/2022/15542
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      – Code: eng
        Text: English
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        PageCount: 36
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      – TitleFull: WEBSITE LOCALIZATION STRATEGIES TO PROMOTE GLOBAL E-COMMERCE: THE MODERATING ROLE OF INDIVIDUALISM AND COLLECTIVISM.
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            NameFull: Wu, Tailai
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            NameFull: Peng, Chih-Hung
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            NameFull: Sia, Choon Ling
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              Text: Mar2024
              Type: published
              Y: 2024
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              Value: 48
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