Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea.
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| Title: | Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea. |
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| Authors: | Choi, Yun-Woo1, yunwoochoi@hanyang.ac.kr, Lee, Changjun2, changjunlee@skku.edu |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Mar2024, Vol. 19 Issue 1, p1-19, 19p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer19010001 |
