HOW SHOULD BRAND MANUFACTURER COOPERATE WITH INFLUENCER IN LIVE STREAMING E-COMMERCE?
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| Title: | HOW SHOULD BRAND MANUFACTURER COOPERATE WITH INFLUENCER IN LIVE STREAMING E-COMMERCE? |
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| Authors: | Li Cui1, cuili629@163.com, Xinzhu Li1, lxz1434819946@163.com, Ke Yan1, keyan@btbu.edu.cn, Cheng, T. C. E., edwin.cheng@polyu.edu.hk |
| Source: | Journal of Electronic Commerce Research; May2024, Vol. 25 Issue 2, p121-146, 26p |
| Database: | Applied Science & Technology Source |
| ISSN: | 19389027 |
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