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HOW SHOULD BRAND MANUFACTURER COOPERATE WITH INFLUENCER IN LIVE STREAMING E-COMMERCE?

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Title: HOW SHOULD BRAND MANUFACTURER COOPERATE WITH INFLUENCER IN LIVE STREAMING E-COMMERCE?
Authors: Li Cui1, cuili629@163.com, Xinzhu Li1, lxz1434819946@163.com, Ke Yan1, keyan@btbu.edu.cn, Cheng, T. C. E., edwin.cheng@polyu.edu.hk
Source: Journal of Electronic Commerce Research; May2024, Vol. 25 Issue 2, p121-146, 26p
Database: Applied Science & Technology Source
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DbLabel: Applied Science & Technology Source
An: 177050635
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PubType: Academic Journal
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  Data: HOW SHOULD BRAND MANUFACTURER COOPERATE WITH INFLUENCER IN LIVE STREAMING E-COMMERCE?
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  Data: <searchLink fieldCode="AU" term="%22Li+Cui%22">Li Cui</searchLink><relatesTo>1</relatesTo>, <i>cuili629@163.com</i><br /><searchLink fieldCode="AU" term="%22Xinzhu+Li%22">Xinzhu Li</searchLink><relatesTo>1</relatesTo>, <i>lxz1434819946@163.com</i><br /><searchLink fieldCode="AU" term="%22Ke+Yan%22">Ke Yan</searchLink><relatesTo>1</relatesTo>, <i>keyan@btbu.edu.cn</i><br /><searchLink fieldCode="AU" term="%22Cheng%2C+T%2E+C%2E+E%2E%22">Cheng, T. C. E.</searchLink>, <i>edwin.cheng@polyu.edu.hk</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Electronic+Commerce+Research%22">Journal of Electronic Commerce Research</searchLink>; May2024, Vol. 25 Issue 2, p121-146, 26p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=177050635
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 26
        StartPage: 121
    Titles:
      – TitleFull: HOW SHOULD BRAND MANUFACTURER COOPERATE WITH INFLUENCER IN LIVE STREAMING E-COMMERCE?
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            NameFull: Li Cui
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            NameFull: Xinzhu Li
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            NameFull: Ke Yan
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            NameFull: Cheng, T. C. E.
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            – D: 01
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              Text: May2024
              Type: published
              Y: 2024
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              Value: 25
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              Value: 2
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            – TitleFull: Journal of Electronic Commerce Research
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