Creating and Capturing Value with Physical-Digital Experiential Consumer Offerings.
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| Title: | Creating and Capturing Value with Physical-Digital Experiential Consumer Offerings. |
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| Authors: | Lorenz, Johanna1, johanna.lorenz@uni-hamburg.de, Kruse, Leona Chandra2, leona.chandra@uia.no, Recker, Jan1, jan.christof.recker@uni-hamburg.de |
| Source: | Journal of Management Information Systems; 2024, Vol. 41 Issue 3, p779-811, 33p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 07421222 |
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| DOI: | 10.1080/07421222.2024.2376386 |
