From Detractors to Enhancers: Harnessing the Power of Ad Customization for User Engagement on Media Websites.
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| Title: | From Detractors to Enhancers: Harnessing the Power of Ad Customization for User Engagement on Media Websites. |
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| Authors: | Adam, Martin1, martin.adam@uni-goettingen.de, Kosin, Dominick2, dominick.kosin@gmail.com, Benlian, Alexander3, benlian@ise.tu-darmstadt.de |
| Source: | Journal of the Association for Information Systems; 2025, Vol. 26 Issue 1, p241-265, 25p |
| Database: | Applied Science & Technology Source |
| ISSN: | 15369323 |
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| DOI: | 10.17705/1jais.00907 |
