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From Detractors to Enhancers: Harnessing the Power of Ad Customization for User Engagement on Media Websites.

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Title: From Detractors to Enhancers: Harnessing the Power of Ad Customization for User Engagement on Media Websites.
Authors: Adam, Martin1, martin.adam@uni-goettingen.de, Kosin, Dominick2, dominick.kosin@gmail.com, Benlian, Alexander3, benlian@ise.tu-darmstadt.de
Source: Journal of the Association for Information Systems; 2025, Vol. 26 Issue 1, p241-265, 25p
Database: Applied Science & Technology Source
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  Data: From Detractors to Enhancers: Harnessing the Power of Ad Customization for User Engagement on Media Websites.
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        Value: 10.17705/1jais.00907
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      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 241
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      – TitleFull: From Detractors to Enhancers: Harnessing the Power of Ad Customization for User Engagement on Media Websites.
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            NameFull: Kosin, Dominick
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              Text: 2025
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              Y: 2025
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