"Threatened and empty selves following AI-based virtual influencers": comparison between followers and non-followers of virtual influencers in AI-driven digital marketing.
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| Title: | "Threatened and empty selves following AI-based virtual influencers": comparison between followers and non-followers of virtual influencers in AI-driven digital marketing. |
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| Authors: | Jin, S. Venus1, venus@northwestern.edu, Viswanathan, Vijay2, vijay-viswanathan@northwestern.edu |
| Source: | AI & Society; Jan2025, Vol. 40 Issue 1, p117-131, 15p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 09515666 |
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| DOI: | 10.1007/s00146-023-01832-9 |
