"Threatened and empty selves following AI-based virtual influencers": comparison between followers and non-followers of virtual influencers in AI-driven digital marketing.

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Title: "Threatened and empty selves following AI-based virtual influencers": comparison between followers and non-followers of virtual influencers in AI-driven digital marketing.
Authors: Jin, S. Venus1, venus@northwestern.edu, Viswanathan, Vijay2, vijay-viswanathan@northwestern.edu
Source: AI & Society; Jan2025, Vol. 40 Issue 1, p117-131, 15p
Database: Applied Science & Technology Source
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        Value: 10.1007/s00146-023-01832-9
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        Text: English
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              Text: Jan2025
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