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Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study.

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Title: Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study.
Authors: Raichur, Vishwas G.1, vishwasraichur@iitb.ac.in, Sharma, Dinesh1, dineshsharma@iitb.ac.in, Kalro, Arti D.1, kalro.arti@iitb.ac.in
Source: Information Systems & e-Business Management; Mar2025, Vol. 23 Issue 1, p169-207, 39p
Database: Applied Science & Technology Source
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DbLabel: Applied Science & Technology Source
An: 184872017
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      – Type: doi
        Value: 10.1007/s10257-023-00630-6
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        Text: English
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              Text: Mar2025
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