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To Gift or Not: Understanding Gifting Behavior on Live Streaming Platforms from the Perspective of Social Influence and Herding.

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Bibliographic Details
Title: To Gift or Not: Understanding Gifting Behavior on Live Streaming Platforms from the Perspective of Social Influence and Herding.
Authors: Luo, Lijuan1,2, Hanyi, Shen2, Zheng, Yujie1,2, zhengyujie@shisu.edu.cn, Yuan, Yufei3
Source: International Journal of Human-Computer Interaction; May2025, Vol. 41 Issue 10, p5831-5848, 18p
Database: Applied Science & Technology Source
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ISSN:10447318
DOI:10.1080/10447318.2024.2368974