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The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love.

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Bibliographic Details
Title: The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love.
Authors: Yasin, Mahmoud1, Porcu, Lucía2,3, Prados-Castillo, Juan Francisco2, Liébana-Cabanillas, Francisco2,3, franlieb@ugr.es
Source: International Journal of Human-Computer Interaction; May2025, Vol. 41 Issue 10, p6335-6349, 15p
Database: Applied Science & Technology Source
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ISSN:10447318
DOI:10.1080/10447318.2024.2376357