Enhancing Marketing and Sales Processes in a Colombian Energy Services Company: A Holistic Approach.
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| Title: | Enhancing Marketing and Sales Processes in a Colombian Energy Services Company: A Holistic Approach. |
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| Authors: | Rabelo, Luis1, luis.rabelo@ucf.edu, Perdomo Sanchez, Omar Felipe2, marwen.elkamel@ucf.edu, Escobar, Andres Perez2, omarpesa@unisabana.edu.co, Ibarra Vega, Danny Waldir3, andrespees@unisaba.edu.co, Prada Rico, Adalberto2, adalpertoperri@unisabana.edu.co, Elkamel, Marwen1, dwibarrave@unal.edu.co |
| Source: | Proceedings of the International Conference on Industrial Engineering & Operations Management; 2/18/2025, p1-13, 13p |
| Database: | Applied Science & Technology Source |
| ISSN: | 21698767 |
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| DOI: | 10.46254/AN15.20250291 |
