View in EDS HTML Full Text PDF Full Text

Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing.

Saved in:

Bibliographic Details
Title:	Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing.
Authors:	Yang, Qiang¹, Wang, Yudan^1,2, Wang, Qin¹, wangqin@nau.edu.cn, Jiang, Yushi², Li, Jingpeng²
Source:	Journal of Theoretical & Applied Electronic Commerce Research; Jun2025, Vol. 20 Issue 2, p69, 22p
Database:	Applied Science & Technology Source
Full text is not displayed to guests. Login for full access.

Description
ISSN:	07181876
DOI:	10.3390/jtaer20020069