APA (7th ed.) Citation

Yang, Q., Wang, Y., Wang, Q., Jiang, Y., & Li, J. (2025). Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing. Journal of Theoretical & Applied Electronic Commerce Research, 20(2), 69. https://doi.org/10.3390/jtaer20020069

Chicago Style (17th ed.) Citation

Yang, Qiang, Yudan Wang, Qin Wang, Yushi Jiang, and Jingpeng Li. "Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing." Journal of Theoretical & Applied Electronic Commerce Research 20, no. 2 (2025): 69. https://doi.org/10.3390/jtaer20020069.

MLA (9th ed.) Citation

Yang, Qiang, et al. "Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing." Journal of Theoretical & Applied Electronic Commerce Research, vol. 20, no. 2, 2025, p. 69, https://doi.org/10.3390/jtaer20020069.