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Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing.

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Title: Harmonizing Sight and Sound: The Impact of Auditory Emotional Arousal, Visual Variation, and Their Congruence on Consumer Engagement in Short Video Marketing.
Authors: Yang, Qiang1, Wang, Yudan1,2, Wang, Qin1, wangqin@nau.edu.cn, Jiang, Yushi2, Li, Jingpeng2
Source: Journal of Theoretical & Applied Electronic Commerce Research; Jun2025, Vol. 20 Issue 2, p69, 22p
Database: Applied Science & Technology Source
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        Value: 10.3390/jtaer20020069
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        Text: English
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              Text: Jun2025
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              Y: 2025
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