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Interactive Viral Marketing Through Big Data Analytics, Influencer Networks, AI Integration, and Ethical Dimensions.

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Bibliographic Details
Title:	Interactive Viral Marketing Through Big Data Analytics, Influencer Networks, AI Integration, and Ethical Dimensions.
Authors:	Theodorakopoulos, Leonidas¹, theodleo@upatras.gr, Theodoropoulou, Alexandra¹, Klavdianos, Christos¹
Source:	Journal of Theoretical & Applied Electronic Commerce Research; Jun2025, Vol. 20 Issue 2, p115, 68p
Database:	Applied Science & Technology Source
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Description
ISSN:	07181876
DOI:	10.3390/jtaer20020115