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Interactive Viral Marketing Through Big Data Analytics, Influencer Networks, AI Integration, and Ethical Dimensions.

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Title: Interactive Viral Marketing Through Big Data Analytics, Influencer Networks, AI Integration, and Ethical Dimensions.
Authors: Theodorakopoulos, Leonidas1, theodleo@upatras.gr, Theodoropoulou, Alexandra1, Klavdianos, Christos1
Source: Journal of Theoretical & Applied Electronic Commerce Research; Jun2025, Vol. 20 Issue 2, p115, 68p
Database: Applied Science & Technology Source
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RecordInfo BibRecord:
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        Value: 10.3390/jtaer20020115
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      – Code: eng
        Text: English
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        PageCount: 68
        StartPage: 115
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      – TitleFull: Interactive Viral Marketing Through Big Data Analytics, Influencer Networks, AI Integration, and Ethical Dimensions.
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              Text: Jun2025
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