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Storytelling as a persuasion strategy in the purchase decision of colombian consumer.

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Bibliographic Details
Title: Storytelling as a persuasion strategy in the purchase decision of colombian consumer.
Authors: Arango Lozano, Carlos Andrés1, carlosa.arangol@utadeo.edu.co, Peñalosa Otero, Mónica Eugenia2, monica.penalosa@utadeo.edu.co, Flores-Rueda, Isabel Cristina3, isabel.flores@uaslp.mx, Sánchez-Macías, Armando4, armando.sanchez@uaslp.mx
Source: Ingeniería Solidaria; Jan-Apr2025, Vol. 21 Issue 1, p1-21, 21p
Database: Applied Science & Technology Source
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